Built to list.
Not to sell.

How the listing feed works

Every entry in our feed goes through a manual editorial check before it appears publicly. That check covers three core questions: is the offer currently live and claimable, are the bonus terms presented in a way a reasonable adult can understand, and does the operator hold a valid licence issued by a recognised gambling authority — in practice, that means the UK Gambling Commission or an equivalent regulator in a major jurisdiction.

Offers that pass the initial check are assigned an editorial rating based on our assessment of the bonus structure — factors like wagering requirements, minimum deposit thresholds, eligible games, time limits, and how clearly those conditions are communicated to new players. A higher rating reflects a more transparent and accessible offer, not a larger bonus headline number. We also categorise each listing with tags that reflect the actual product type rather than marketing copy.

Listings are monitored on an ongoing basis. When a bonus expires, when terms shift materially, or when an operator changes its licence status, the relevant entry is updated or removed. The feed you see is a current editorial snapshot, not a permanent catalogue.

What independent actually means here

Independence in this context has a specific meaning: no operator has paid to appear higher in our listing order, and no commercial relationship determines whether an offer gets included at all. The decision tree runs editorially — does the offer meet the threshold, is the operator legitimate, and is the entry accurate at time of publication.

We do earn affiliate commission when a reader clicks through to an operator and completes a qualifying action, typically registration. That relationship is disclosed on every page of this site, in the footer, and in our FAQ. Commission income funds the editorial operation but does not feed back into ranking or inclusion decisions. If an operator we have an affiliate relationship with offers a poor-quality bonus, it does not appear — or it is rated accordingly.

Responsible gambling is not an afterthought

Publishing content adjacent to gambling carries editorial responsibilities that go beyond a regulatory checkbox. We link to GamCare, BeGambleAware, and Gamstop because those organisations provide genuinely useful support — not because a footer link satisfies a compliance requirement. Our site enforces a strict 18-and-over policy. We do not use language that frames gambling as a route to financial gain. Offers are described in terms of their structure, not their potential upside.

If you are concerned about your gambling or someone else's, the links in our footer connect directly to organisations equipped to help. We are a listing platform and cannot provide that support ourselves — but we take our role in pointing people toward it seriously.